update Updated
category Biodiversity preservation
“Serra do Japi”, a mountain range region located in the urban agglomeration of Jundiaí, is a significant remnant of the Atlantic Forest in the State of São Paulo, Brazil. It represents 7% of the original remnants of this biome. Since 2022, the Intermunicipal Consortium of the PCJ River Basins (Consórcio PCJ), alongside partners and sponsored by Coca-Cola Brasil and Coca-Cola FEMSA Brasil, has been implementing conservation initiatives in a 354 km² area, including the Serra do Japi Biological Reserve (Rebio) and the protected area encompassing four surrounding cities (Jundiaí, Cabreúva, Cajamar, and Pirapora do Bom Jesus).
The project, titled “Olhos da Serra” (Eyes of the Mountain), has already completed two phases, and the third phase began in January 2025. This phase covers six main areas: Governance; Forest Fire Prevention; Reforestation; Sanitation; Monitoring of Invasions in the Serra do Japi Biological Reserve; Communication & Environmental Education.
During these three years of the project, the conservation status of 833 springs and 111 watercourses in Serra do Japi has been mapped and diagnosed. These activities have facilitated the infiltration of 5,526,245 m³ of water per year into the soil.
According to Francisco Lahóz, Executive Secretary of the Consórcio PCJ, initiatives like the “Olhos da Serra” Project are essential in addressing extreme events and climate change, benefiting 450,000 residents. Additionally, 3,090,970 tons of carbon retention have been recorded through forest and soil conservation in the region. During the project’s second phase, satellite-based wildfire monitoring and control were implemented across 25,000 hectares through the Suindara System. This system sends georeferenced alerts to strategic users integrated into the platform.